Ready to redefine your financial
strategies to tackle market challenges?






Offices and

Serving small to midsize businesses and accountants in the UK since the 1960s

About us

Our story

Affinity Associates is an international firm of business consultants, financial advisors, accountants, auditors and IT Consultants. Headquartered in Wembley and with a convenient Group office in Central London, our clients consider us an all-encompassing partner in growth. Our global team offers diverse services, from accounting and outsourcing to auditing, managed IT, and financial solutions.

As of 2024, we have approximately 5,000 clients group-wide using our services. Entrust your concerns to us, invest in your future, and foster your growth.

Our collective vision and expertise creates a winning formula for your business.

Global presence, global appeal

At Affinity Associates, we understand the unique challenges and opportunities that different locations present. Regardless of where you’re located, the commitment of our 200+ staff members remains the same: delivering services of the highest standard.

Navigate the complexities of today’s financial landscape with our suite of services.

We’re catalysts for change, applying our in-depth knowledge and cultivating a spirit of collaborative innovation and creativity. We offer diverse support tailored to your specific needs.

Audit and assurance services

Simplify the compliance landscape with our razor-sharp and professional auditing services. Spot issues before they arise, offer dynamic risk management advice and amplify your business performance. Maintain integrity in your financial reporting.

Accounting, Taxation, and Advisory services

From seamless bookkeeping and payroll management to pivotal financial forecasts; streamline, improve, and empower your financial decision-making with our help. Think of us as the accounting co-pilots of your business.

Financial services and wealth management

With your wealth maximisation and security at heart, receive bespoke advice on investments, retirement, estate planning, and more from our knowledgeable team. We are the compass guiding you towards financial prosperity.

Accounting outsourcing services for accountants

Shrug off the routine accounting load with effective outsourcing. Delegate time-sapping tasks to us and free up your time for critical endeavours and revenue-generating activities for your practice. We crunch the numbers; you create the value and steer towards fiscal stability and growth.

IT services for businesses

Stay competitive and secure in the digital age with our state-of-the-art managed IT services. From implementing cloud accounting software and Microsoft 365 to offering Desktop as a Service (DaaS) and colocation services, we optimise your operations. We are an ally and a driving force in your digital journey.

See why a wide range of businesses worldwide choose Affinity Associates

We foster an environment where our employees are empowered, inspiring trust in our clients. Our distinctive culture encourages personal and professional growth, teamwork, and honesty and promotes diversity and inclusion.

Understanding our clients’ goals is our top priority. We strive to align your business operations with your individual ambitions and aspirations. Frequent performance assessments ensure your growth trajectory.

We provide immediate support to ensure your operations maintain peak performance. With our expert advice only a phone call away, we offer guidance when you most need it. It’s our duty to deliver the best services at all times.

Our inclination towards utilising state-of-the-art technologies and tools is what differentiates us. By leveraging the power of leading-edge tools like Xero, Dext, and Fathom, we provide efficient, secure, and reliable solutions that prepare your business for the future.

We are innovative problem solvers, adopting a proactive mindset in everything we undertake. Our relentless energy nurtures the creation of long-lasting relationships. We aim to positively impact people’s lives, society, and the environment daily.

Client stories: Experiences that speak volumes

Get inspired by the genuine stories of businesses we’ve helped and witness the remarkable difference our services can make.
Matthew Loxston
Managing Director, At Energy UK
Thanks to their attention to detail, we never have any concerns relating to our accounts. They are diligent and approachable in equal measures and are only too happy to help if I have a query or do not fully understand something.
Zoe Spicer
HR and Change Management Professional
Knowing that my business accounting is in safe hands with reliable and secure systems, allows me to focus on providing my own clients with high quality consultancy.
Tom Roberts
Director, Shoot Promotions Ltd
Affinity runs a slick accounting system that integrates effectively into the modern flow of our fast-paced music promotions business. The team at Affinity are a pleasure to work with and their knowledge and advice invaluable.

Geared up to chart a new course for business success?

Explore how Affinity Associates can help you by requesting a call back from our team.

Careers at affinity associates

Work with us to begin your journey to excellence.

Whether you’re a seasoned professional or a budding trainee, let us help you shape your successful future career.
Join us to polish your talent for the long haul.

© 2011-2023 Affinity Associates All Rights Reserved | Legal disclaimer | Privacy policy

Registered office: 11-12 Hallmark Trading Centre, Wembley HA9 0LB. Registered in England & Wales no: 13240229. All financial advisory services are provided by Affinity Group Financial Services Limited. Authorised and regulated by the Financial Conduct Authority (firm ref no. 949987). Website built by Think Little Big Marketing Ltd.