The driving force behind Affinity Associates

Our success is built on a culture of collaboration, innovation, agility, and trust. We are always on the lookout for new ways to work, serve and connect.

The Affinity Associates Group is the embodiment of this culture.

The supervisory board

Mukund Amin

Co-Founder & Director

Mukund earned his Accounting and Finance degree and subsequently qualified with ACCA and ICAEW in 1991. With nearly 40 years of experience at this practice in various capacities, he is a founding member of the Affinity Associates Group. Mukund specialises in consultancy, tax, business development, and corporate group structures.

Dharmesh Amin

Co-Founder & Director

With a degree from Gujarat University, Dharmesh ventured into the accountancy field in 1987. His extensive network of business connections spans the globe, reinforcing his status as a founder member of the Affinity Associates Group.

Prakash Manandhar

Head of Group Strategy and Operations

Prakash joined Affinity in 2011 with over 20 years in practice work, acquiring business know-how and managerial skills from successfully running several businesses in the past.

Over the years, he has worked very closely with the founding partners at Affinity, establishing business processes successfully and helping make outsourcing an integral part of the organisation. His understanding of the unique needs of businesses, especially in the accounting sector, has helped him set-up the entire back-office function and put systems in place including at the core practice in Wembley.

He now serves as the Head of Group Strategy and Operations and is involved and committed to the organisation’s planning and implementation of policies to achieve their long-term goals and missions fairly and inclusively.

Christian Smith

Head of Group Business Development & Marketing

Chris, armed with a first-class degree in Accounting and Finance, embarked on his professional journey in 2012. By 2015, he became a Chartered Certified Accountant. Chris enriched his portfolio working in the audit departments of renowned accountancy firms: MHA MacIntyre Hudson and Wilkins Kennedy/Azets. His tenure at these firms, which underwent mergers and acquisitions, provided him insights into the M&A landscape. In 2020, Chris took the helm as Practice Manager at our subsidiary, Accounts Unlocked. Passionate about the practice acquisition market, he now spearheads our acquisition team and serves as the Head of Group Business Development and Marketing for Affinity Associates Group.