Affinity Associates privacy policy
This Site is made available by Affinity Associates Ltd (Company number 07308809), 11/12 Hallmark Trading Centre, Fourth Way, Wembley, Middlesex, HA9 0LB – referred to in this statement as “we” or “us”.
This notice sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.
The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is a regulation which replaces the Data Protection Regulation (Directive 95/46/EC). The Regulation harmonises data protection legislation across EU member states, enhancing privacy rights for individuals and providing a strict framework within which commercial organisations can legally operate. The UK adheres to this Regulation.
Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
For the purposes of data protection legislation in force from time-to-time, the data controller is Affinity Associates Ltd, 11/12 Hallmark Trading Centre, Fourth Way, Wembley, Middlesex, HA9 0LB.
1. Introduction
1.1 We are committed to safeguarding the privacy of our website visitors; in this policy we explain how we will treat your personal information.
1.2 We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website.
2. Collecting personal information
(a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths);
(b) information that you provide to us when registering with our website (including your email address);
(c) information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters and/or whitepapers and other documents available for download from our website (including your name and email address);
(d) information contained in or relating to any communication that you send to us or send through our website (including the communication content and metadata associated with the communication); and
(e) any other personal information that you choose to send to us.
3. Using personal information
3.1 Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website.
3.2 We may use your personal information to:
(a) administer our website and business;
(b) personalise our website for you;
(c) enable your use of the services available on our website;
(d) send statements, invoices and payment reminders to you, and collect payments from you;
(e) send you non-marketing commercial communications;
(f) send you email notifications that you have specifically requested;
(g) send you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter);
(h) enable you to download information/white papers/documents you have requested;
(i) send you marketing communications relating to our business which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);
(j) deal with enquiries and complaints made by or about you relating to our website;
(k) keep our website secure and prevent fraud; and
(l) verify compliance with the terms and conditions governing the use of our website
4. Disclosing personal information
4.1 We may disclose your personal information to any of our employees insofar as reasonably necessary for the purposes set out in this policy.
4.2 We may disclose your personal information:
(a) to the extent that we are required to do so by law;
(b) in connection with any ongoing or prospective legal proceedings;
(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
(d) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.
5. International data transfers
5.1 Please note that all data is exclusively hosted and processed within the UK, adhering strictly to the local data protection and privacy regulations.
5.2 Our servers are situated within the UK, and no data is transferred or processed outside of this jurisdiction.
5.3 Our international support teams, including our back-office team in India, remotely access these UK-based servers to perform necessary tasks, ensuring all data remains within the geographical boundaries of the UK at all times.
6. Retaining personal information
6.1 This Section 6 sets out our data retention policies and procedures, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal information.
6.2 Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
6.3 Without prejudice to Section 6.2, we will usually delete personal data falling within 1 month.
6.4 Notwithstanding the other provisions of this Section 6, we will retain documents (including electronic documents) containing personal data:
(a) to the extent that we are required to do so by law;
(b) if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and
(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).
7. Security of personal information
7.1 We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
7.2 We will store all the personal information you provide on our secure (password- and firewall-protected) servers.
7.3 You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
7.4 You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).
8. Amendments
8.1 We may update this policy from time to time by publishing a new version on our website.
8.2 You should check this page occasionally to ensure you are happy with any changes to this policy.
8.3 We may notify you of changes to this policy [by email or through the private messaging system on our website].
9. Your rights
9.1 We may withhold personal information that you request to the extent permitted by law.
9.2 You may instruct us at any time not to process your personal information for marketing purposes.
9.3 In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.
9.4 To exercise your rights please send an email to info@affinityassociates.com.
10. Third party websites
10.1 Our website includes hyperlinks to, and details of, third party websites.
10.2 We have no control over, and are not responsible for, the privacy policies and practices of third parties.
11. Updating information
11.1 Please let us know if the personal information that we hold about you needs to be corrected or updated.
12. Our details
12.1 This website is owned and operated by Affinity Associates Ltd.
12.2 We are registered in England and Wales under the company number 07308809, and our registered office is at 11/12 Hallmark Trading Centre, Fourth Way, Wembley, Middlesex, HA9 0LB.
13. You can contact us:
(a) by post, using the UK postal address given above;
(b) using our website contact form;
(c) by telephone, on the contact number published on our website; or
(d) by email, using the email address published on our website.
For any privacy related queries or concerns, you may contact us at info@affinityassociates.com.
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