They have extended overseas into India, the city of Dubai in the UAE, and recently into Kenya. In 2026 the firm now has 12 offices spread across the UK, including two franchise offices.

Over the last two years, as cited by the media, there has been much private equity investment into the Accountancy profession by pension fund holders across the globe. The private equity market views these firms as a good investment with stable re-occurring revenue. This investment has allowed firms to quickly scale, by acquiring their competitors, and aligning their technology.

However, one of the downsides of the private equity investment into the profession has been the politics from overseas governance, pressure to align firms with different cultural mindsets, from the speed of investment. This in turn tends to upset the workforce, meaning some of the best talent has hit the recruitment market either out of fear or unalignment with the new private equity firm’s values, belief’s, policies and procedures.

The Affinity Associates Group chose to differentiate ourselves from these firms by remaining privately owned, and continuing to offer a personal service in a client first approach, in accordance with our mission statement providing “Exceptional Quality Every Time”.

We don’t believe taking this decision restricts our growth having instead spent time integrating our own practices onto single systems, upgrading our technology, and investing in taxation experts to provide our clients with the best advice possible.